总共十篇文章:
Marketing Myopia
BMWFilms
Hartmann Luggage Co.
Integrated Marketing Communications
Make your dealers your partners
Note on Consumer Behavior
Note on Product Development
Perceptual Mapping A Manager's Guide
The Birth of the Swatch
The House of Quality
245429.pdf
(319.36 KB)
245430.pdf
(2 MB)
245431.pdf
(2.76 MB)
245434.pdf
(294.17 KB)
[此贴子已经被作者于2008-9-10 19:24:21编辑过]


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