【求助】英文文献6篇

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1. A multi-stage model of word-of-mouth influence through viral marketing  By: De Bruyn, Arnaud; Lilien, Gary L.. International Journal of Research in Marketing, Sep2008, Vol. 25 Issue 3, p151-163, 13p; DOI: 10.1016/j.ijresmar.2008.03.004; (AN 33991845)

2. Measuring the impact of positive and negative word of mouth on brand purchase probability  By: East, Robert; Hammond, Kathy; Lomax, Wendy. International Journal of Research in Marketing, Sep2008, Vol. 25 Issue 3, p215-224, 10p; DOI: 10.1016/j.ijresmar.2008.04.001; (AN 33991851)

3.Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents  By: Okazaki, Shintaro. Psychology & Marketing, Aug2008, Vol. 25 Issue 8, p714-731, 18p; (AN 33164203)

4.Word of mouth as a promotional tool for turbulent markets  By: Mason, Roger B.. Journal of Marketing Communications, Jul2008, Vol. 14 Issue 3, p207-224, 18p; DOI: 10.1080/13527260701754258; (AN 32069078)

5.The role of disclosure in organized word-of-mouth marketing programs  By: Carl, Walter J.. Journal of Marketing Communications, Jul2008, Vol. 14 Issue 3, p225-241, 17p; DOI: 10.1080/13527260701833839; (AN 32069077)

6.The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry  By: Duan, Wenjing; Gu, Bin; Whinston, Andrew B.. Journal of Retailing, Jun2008, Vol. 84 Issue 2, p233-242, 10p; DOI: 10.1016/j.jretai.2008.04.005; (AN 32737074)

请各位朋友帮忙，谢谢！！

[此贴子已经被作者于2008-9-10 21:32:17编辑过]

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关键词：英文文献 Internation Probability determinant Promotional 文献 英文

1 A multi-stage model of word-of-mouth influence through viral marketing

245787.pdf (581.49 KB)

2008-9-10 21:33:00 上传

【求助】英文文献6篇

2 Measuring the impact of positive and negative word of mouth on brand purchase probability

245788.pdf (401.36 KB)

2008-9-10 21:34:00 上传

【求助】英文文献6篇

真神速！！非常感谢！！

想知道楼主12篇文章怎么得到那么高的魅力值和现金？？羡慕中……貌似还没有精华帖

3 Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents

245800.pdf (153.86 KB)

2008-9-10 22:14:00 上传

【求助】英文文献6篇

6 The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry

245802.pdf (526.49 KB)

2008-9-10 22:15:00 上传

【求助】英文文献6篇

4和5都是2008的，而我在Journal of Marketing Communications的权限是有12个月的时延的，因此爱莫能助。

已经非常不容易了，谢谢！！十分感谢！！