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【2014】Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting
Book 图书名称：Consumer Innovation at the Base of the Pyramid: Emerging Patterns of User Innovation in a Resource-Scarce Setting
Author 作者：Sarah Praceus
Publisher 出版社： Springer Fachmedien Wiesbaden
Page 页数：170
Publishing Date 出版时间：Mar 2014
Language 语言：English
Size 大小：1 MB
Format 格式：pdf 文字版
ISBN:978-3-658-05104-4, 978-3-658-05105-1
Edition: 第1版 搜索过论坛，没有该文档
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
== Table of contents ==
Content:
Front Matter....Pages I-XVI
Introduction....Pages 1-5
Phenomenological background for the BoP....Pages 6-32
Conceptual foundations of user innovation....Pages 33-43
Research focus....Pages 44-64
Methodology....Pages 65-85
Patterns of consumer innovation at the BoP....Pages 86-98
Antecedents of consumer innovation at the BoP....Pages 99-128
Summany of findings and conclusions....Pages 129-138
Back Matter....Pages 139-170
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