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雷达卡
Title: TRUMP STRATEGIES FOR REAL ESTATE
Author: George H. Ross.
Year: 2005
Publisher: John Wiley & Sons, Inc.,
Content
CHAPTER 1 SELL YOURSELF LIKE TRUMP: FIVE PERSONAL QUALITIES YOU NEED TO SUCCEED IN REAL ESTATE 1
CHAPTER 2 THINK BIG: HOW TRUMP CHOOSES PROPERTIES TO INVEST IN 21
CHAPTER 3 PRINCIPLES OF NEGOTIATION:HOW TRUMP USES THEM 45
CHAPTER 4 HIGH-POWERED REAL ESTATE NEGOTIATION TECHNIQUES AND TACTICS 69
CHAPTER 5 THE TRUMP TOUCH: CREATE "SIZZLE," GLAMOUR, AND PRESTIGE TO GET HIGHER-THAN-MARKET PRICES FOR YOUR PROPERTIES 99
CHAPTER 6 RAISING MONEY: TACTICS FOR ATTRACTING LENDERS AND INVESTORS 125
CHAPTER 7 GET HELP FROM THE BEST REAL ESTATE SPECIALISTS YOU CAN FIND 153
CHAPTER 8 WHY TRUMP BUILDING PROJECTS ARE ALWAYS ON TIME AND UNDER BUDGET 165
CHAPTER 9 TRUMP MARKETING STRATEGIES: SELLING THE "SIZZLE" SELLS THE PRODUCT 179
CHAPTER 10 HOW TO MANAGE PROPERTY LIKE TRUMP: TREAT IT AS A CUSTOMER SERVICE BUSINESS 193
CHAPTER 11 HOLDING STRATEGIES AND EXIT STRATEGIES 207
INDEX 223
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