Payne Relationship Marketing for Competitive Advantage

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share a classical RM book from Payne, A., Christopher, M., Clark, M. &Peck, H. (1999),


Relationship Marketing for CompetitiveAdvantage: Winning and Keeping Customers.




i believe, many scholars mention the RM models, must quote Payne's six-market model. that is right. perhaps, the book is old, but classical, like cat king

Relationship Marketing Strategy and implementation.pdf (3.26 MB, 需要: 12 个论坛币)

2016-4-2 23:36:30 上传

Relationship Marketing for Competitive Advantage
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关键词：relationship competitive relations Marketing advantage believe perhaps share

wane023 发表于 2016-4-2 23:42
share a classical RM book from Payne, A., Christopher, M., Clark, M. &Peck, H. (1999),

这本书不会没人知道吧，呵呵