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Julian Hillebrand studied international business marketing management at the Cologne
Business School in Germany. His interest in the current questions of the business world
showed him the importance of data-driven decision-making. Because of the growing size
of available inputs, he soon realized the great potential of R for analyzing and visualizing
data. This fascination made him start a blog project about using data science, especially
for social media data analysis, which can be found at http://thinktostart.com/. He managed
to combine his hands-on tutorials with his marketing and business knowledge.
Julian is always looking for new technological opportunities and is also interested in the
emerging field of machine learning. He completed several digital learning offerings to
take his data science capabilities to the next level.
Maximilian H. Nierhoff is an analyst for online marketing with more than half a decade
of experience in managing online marketing channels and digital analytics. After studying
economics, cultural activities, and creative industries, he started building online marketing
departments and realized quickly that future marketing forces should also have
programming knowledge. He has always been passionate about everything related to the
topics of data, marketing, and customer journey analysis. Therefore, he has specialized in
using R since then, which is his first-choice language for programming, data science, and
analysis capabilities. He considers himself a lifelong learner and is an avid user of
MOOCs, which are about R and digital analytics.
MRstudio1.pdf
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