Marketing (12th Revised edition) By McDaniel, Hair, Lamb

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Marketing (12th Revised edition)  By  Prof Carl McDaniel, Prof Joseph F. Hair, Prof C Lamb
2012 | 804 Pages | ISBN: 111182164X | PDF | 70 MB

Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world.

本帖隐藏的内容

Marketing,12th Revised edition.pdf (70.07 MB, 需要: 10 个论坛币)

2016-8-20 11:51:00 上传

需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏4 回帖

关键词：Marketing mcdaniel revised Edition editio principles marketing business include affect

谢谢分享

谢谢分享

thanks for sharing

xiexie

回帖看看！！

1111111111111111

thank you

Marketing (12th Revised edition) By McDaniel, Hair, Lamb