【零售管理】Strategic Retail Management: Text and International Cases (2016, 3e)

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Strategic Retail Management
Text and International Cases

Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein



Retail management in 18 lessons

Each lesson includes key issues and a comprehensive case study

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.

In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Table of contents (20 chapters)

Retail Functions
Pages 3-23

Store-based Retailing – Food and Near-food
Pages 25-46

Store-based Retailing – General Merchandise
Pages 47-70

Online Retailing
Pages 71-93

Cross-channel Retailing
Pages 95-114

Vertical Players – Manufacturers and Verticals
Pages 115-137

Growth Strategies
Pages 141-161

The Internationalisation of Retailing
Pages 163-184

Retail Branding and Positioning
Pages 185-206

Corporate Social Responsibility
Pages 207-226

Store Location – Trading Area Analysis and Site Selection
Pages 229-252

Merchandise and Category Management
Pages 253-277

Pricing
Pages 279-306

Marketing Communication
Pages 307-326

In-store Marketing
Pages 327-350

Customer Relationship Management
Pages 351-373

Buying – Strategy and Concepts
Pages 377-397

Logistics – Physical Distribution
Pages 399-418

Logistics – Supply Chain Management and Information Management
Pages 419-439

Monitoring Operational and Financial Performance
Pages 441-461

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关键词：Internation Management Strategic Managemen National collection management companies includes practice

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