Strategic Retail Management Text and International Cases (首发)

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Strategic Retail ManagementText and International CasesAuthors:

• Joachim Zentes,
• Dirk Morschett,
• Hanna Schramm-Klein
• …show all 3hide
  

ISBN: 978-3-8349-0287-0 (Print) 978-3-8349-9272-7  (Online)

About this book

• Presents retail management in 15 lessons
•                                         Each lesson includes a thematic overview of key issues and a comprehensive case study
  

This book examines the various strategy concepts adopted by retailing companies and their implementation in practice. Through 15 lessons, coverage demonstrates the complex and manifold questions of retail management. The lessons provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. The book uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices. The book can be used in education as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. Additional resources are available for instructors. Strategic Retail Management is targeted primarily at students in their third and fourth academic year (undergraduate and graduate level) in the field of Business Administration/Marketing/Management. In addition, practitioners in the consumer goods industry and in retailing companies will also benefit from reading this book.

Table of contents
Formats and Players in Retailing.- Strategic Marketing in Retailing.- Marketing Mix in Retailing.- Buying, Logistics and Performance Measurement.


Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.  Dirk Morschett is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.  Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.

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关键词：Internation Management Strategic Managemen National all management companies includes overview

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