- Joachim Zentes,
- Dirk Morschett,
- Hanna Schramm-Klein
- …show all 3hide
ISBN: 978-3-8349-0287-0 (Print) 978-3-8349-9272-7 (Online)
About this book
- Presents retail management in 15 lessons
- Each lesson includes a thematic overview of key issues and a comprehensive case study
Table of contents
Formats and Players in Retailing.- Strategic Marketing in Retailing.- Marketing Mix in Retailing.- Buying, Logistics and Performance Measurement.
Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad. Dirk Morschett is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken. Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.