Understanding Business Strategy concept plus 3 edition

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Understanding Business Strategy concept plus 3 edition
R. Duane Ireland
Robert E. Hoskisson

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关键词：Understand Strategy Business concept Strateg Business

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2012, 2009 South-Western, Cengage Learning
Preface x
About the Authors xv
PART 1
Vision 1
1. The Foundations of Strategic Management 2
2. Leading Strategically 24
PART 2
Analyzing Environments 45
3. Analyzing the External Environment 46
4. Analyzing the Firm 72
PART 3
Strategy 95
5. Business-Level Strategy 96
6. Multiproduct Strategies 122
7. Acquiring and Integrating Businesses 146
8. Competing Across Borders 166
9. Creating and Maintaining Alliances 190
10. Innovating through Strategic Entrepreneurship 212
Glossary G-1
Name Index I-1
Company Index I-7
Subject Index I-11