市场准则 Principles of Marketology, Volume 2

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Authors: Aghazadeh, Hashem•Introduces a new methodology for helping enterprises better understand and deal with their market and competition•Explains the hyperfunction of marketology as a driver of business performance management and sustainable superior/competitive success•Provides an integrated system that supports market-related decisions and actions throughout the enterprise•Describes ‘standard marketology canvas’ and explores ‘cloud marketology canvas’ as the future of marketology.

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