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by Alessandro Capocchi (Author)
About the Author
Alessandro Capocchi is Associate Professor of Business Economics at the University of Milano-Bicocca, Italy. Here, he is Head of the international office of the School of Economics and Statistics and Scientific Director of the Observatory on New Entrepreneurship (ONILAB). Alessandro is also Co-Founder and president of MIndLab SRL, a Spin Off of the University of Milano-Bicocca, and a member of the Association of North America Higher Education International (ANAHEI).
About this book
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
Brief contents
1: Starting and Running a Business
Business and Entrepreneurship
The Entrepreneur
Entrepreneurship
Innovation and Entrepreneurship
New Entrepreneurship in Italy
Enki Stove: An Italian Start-up
References
2: Time in Entrepreneurship
The Meaning of Price
Management Operations
Measurement of the Management System
The Life Cycle of a Company: Accounting Period
The Time Dimension in Management Operations
References
3: Entrepreneurship, Business Cycle, and Creation of Value
The Financial and Economic Dimensions
The Output of General Accounting: Financial Statements
The Balance Sheet
How to Read the Balance Sheet
Profit and Loss Statement
References
4: The Short-Term Measurement of the Creation of Value: The Importance of Technical Efficiency
The Technical Dimension of Business: Production Capacity and Productivity
Technical Efficiency and Economic Efficiency
The Relationship Between Volumes, Costs, Prices, and Revenues
The Origins of Kreislauf: Marginalist Theory
John Maurice Clark and the Division Between Fixed and Variable Costs
References
5: The Impact of Technical Inefficiency on Business Management
The Importance of the Warehouse in the Business-Economics Dimension
Overbooking: A Virtual Warehouse
Case Study
References
6: Revenue Management from a Business-Economics Perspective
The Definition of RM
The Principles of RM
The Cannibalization Effect
The Implementation of RM Systems
References
7: Revenue Management Systems Based on Dynamic Pricing
Prospect Theory
The “Fairness” Concept
Dynamic Pricing Strategies
Dynamic Pricing Models
Management Implications of RM Systems Based on Dynamic Pricing
References
8: Revenue Management Systems Based on Capacity Allocation
Case Study
Capacity Allocation and Optimization
Capacity Allocation Control Mechanisms
Capacity Allocation with Two Classes
Littlewood’s Rule
The Effectiveness of RM Systems Based on Capacity Allocation
References
9: The Measurement of Revenue Management Policies: RevPAR and Yield Rate
Indicators in RM Systems
RevPAR and Yield Rate
The Use of the RevPAR and the Yield Rate
References
10: Economic Value and Revenue Management Systems: Case Studies
The CA Hotels Case
Break-Even Analysis
The Unimib Travel Case
The Hotel Vittoria Case
The Hotel Piccadilly Case
Reference
Index
Length: 214 pages
Publisher: Palgrave Macmillan; 1st ed. 2019 edition (December 30, 2018)
Language: English
ASIN: B07MHDXNCG
PDF version
Palgrave__Economic Value and Revenue Management Systems.pdf
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EPUB version
Palgrave__Economic Value and Revenue Management Systems.epub
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