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[营销模式] 电子商务领域-在线消费行为研究经典论文1/2 [推广有奖]

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complicated 在职认证  发表于 2010-2-12 19:59:31 |AI写论文

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主要是在线购物渠道中消费者行为研究的经典论文,希望对感兴趣的各位有所帮助:)

1 User satisfaction from commercial web sites: The effect of design and use
Moshe Zviran a, Chanan Glezer, Itay Avni
Information & Management 43 (2006) 157–178


2 Key dimensions of business-to-consumer web sites
C.Ranganathan,Shobha Ganapathyt
Information & Management 39 (2002) 457–465

3 An Experimental Examination Of Alternative Forms of Web Assurance For Business-to-Consumer e-Commerce
Elaine Mauldin, Vairam Arunachalam
Journal of Information Systems Vol. 16 2002 Supplement pp. 33.54


4 The initial development of the WebMedQual scale:Domain assessment of the construct of quality of health web sites_
Melanie Provost, Dayin Koompalum, Diane Dong, Bradley C. Martin
International Journal of Medical Informatics (2006) 75, 4257


5 Developing and validating an instrument for measuring user-perceived web quality
Adel M. Aladwania, Prashant C. Palviab
Information & Management 39 (2002) 467–476


6Challenges and Opportunities in Multichannel Customer Management
Scott A. Neslin, Dhruv Grewal, Robert Leghorn, Venkatesh Shankar, Marije L. Teerling, Jacquelyn S. Thomas, Peter C. Verhoef


8 An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective
Alok Gupta, Bo-chiuan Su, Zhiping Walter
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关键词:电子商务 消费行为 经典论文 satisfaction Experimental 经典 论文 电子商务 领域 行为

沙发
cristqq 发表于 2011-3-7 21:41:40
mark一下!

藤椅
likaiwen 发表于 2011-3-7 22:54:14
需要这方面的论文,谢谢,可恨的是英语不好,看着困难

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