LO
Discuss the role of human-centred, design-based approaches in the development of big data analytics projects
Develop an awareness of outcome-based approaches to build practical solutions
Explain and apply the principles of design thinking to business analytics
Use the opportunity canvas to document an analytics use case
Develop business analytics projects using the principles of agile development.
FOCUS ON BUSINESS
A focus on building predictive models
A focus on business outcomes
Predictive models deliver “automatic” benefits to the business
Predictive models deliver capabilities – business projects deliver benefits
Return on investment (ROI) is kingBroader view of what constitutes a benefit is needed
Analytics business caseBusiness value case
Problem-solving and innovation
Introducing design thinking
The leader’s role in design thinking
The design thinking process
Design thinking for business analytics
Planning a design thinking workshop
Exploring the problem situation
Defining the problem
Storyboarding
Agile analytics development
Scrum flow, actors, and framework


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