下载非常有名的 Your Mind and Your Brain

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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich [Paperback]Jason Zweig
                  
              Jason Zweig                            (Author)       
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                             4.2 out of 5 stars See all reviews(33 customer reviews)                                                                                                         

33 Reviews   5 star: (17)   4 star: (12)   3 star: (1)   2 star: (1)   1 star: (2) › See all 33 customer reviews...

                           
                          

List Price: $15.00 Price: $10.20                     & eligible for FREE Super Saver Shipping on orders over $25. Details       You Save: $4.80      (32%)    o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

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        From Publishers Weekly    Starred Review.It's tempting to blame your upbringing or your stingy boss, but thereal culprit in your flawed relationship with money is your very ownbrain, argues finance writer Zweig. Combining concepts in neuroscience,economics and psychology, he explains how our biology drives us towardgood or bad investment decision. Our brains are pretty self-deceptive,it turns out: we have difficulty admitting our lack of knowledge aboutfinances; we overestimate our own wisdom and performance; and ourpreference for mistakes of action rather than inaction often leads usto irrational investment decisions. Most tellingly, humans believewe're smart enough to forecast the future even when we have beenexplicitly told that it is unpredictable. Among the book's fun facts:the MRI brain scan of a cocaine addict is virtually identical to thatof someone who thinks he is about to make money. Backed by stellarresearch and written in an entertaining, informal style that makes acomplex subject accessible to the layperson, Zweig makes clear how wecan understand what our brains are doing and how to use that knowledgeto get out of our own way and invest wisely. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.  --This text refers to the Hardcover edition.  
  
      From Booklist  Do you fret over the value of your investments on a daily basis? Do youbuy stocks based on a "hunch" or a gut feeling? According to Zweig, thelatest scientific evidence shows that this common behavior usuallyresults in financial loss and is caused by the way our brain reactswhen we think about money. According to recent research in the emergingscience of "neuroeconomics," the pleasure center in the brain that isstimulated in anticipation of "the big payout" is the same area that isaffected during sex or drug use and is responsible for the addiction togambling. Our brains, which evolved more than 200,000 years ago toreact quickly to patterns and minute changes in our environment, arenot equipped to handle the randomness of the stock market; butnevertheless we attempt to create meaningful patterns where there arenone and base our investment decisions on erroneous assumptions. Thegood news is that awareness of this phenomenon can make us betterinvestors, and Zweig offers some simple tips to avoid the pitfalls,such as taking the long view and avoiding overtrading. Siegfried, David--This text refers to the Hardcover edition.  
  
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关键词：非常有名的 Brain Your rain Mind 下载 Your Mind Brain

1# financeblegen

这个Neurofinance最新的一本书，也是大受欢迎，看这两本的读者评价都非常高

我还没有PDF版本，到手了一定上传

Inside the Investor's Brain: The Power of Mind Over Money (Wiley Trading) [Hardcover]Richard L. Peterson
                  
              Richard L. Peterson                            (Author)       
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                             4.3 out of 5 stars See all reviews(12 customer reviews)                                                                                                         

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Review  "Exceptionally well-written, it will likely prove to be a seminal texton the influence of the human brain on investment behavior. Andneurofinance, as that field is known, may provide the next great edgefor savvy investors. ... Inside the Investor's Brain, written by an experienced but surprisingly young author (he's 35), isoutstanding. Peterson and his first book have much to offer investorsand the institutions in which they work." -- Dr. David L. Nathan, (Barron's, September 2007)        "Clear and Accessible." -- Bob Frick (Kiplinger's Personal Finance, December 2007)   
    "Highly recommended." -- (Kiplinger's Best Investing Reads of 2007)   
"For those who want to take behaviouralism a step further, and to studythe science of the brain - a subject that tells us a lot aboutourselves, as well as about how we might just make some more money ..." --(Financial Times, December 2007)   

  
      Product Description    Unique insights into how the mind of an investor operates and how developing emotional awareness leads to long-term success    Inside the Investor's Brain provides readers with specific techniquesfor understanding their financial psychology, so that they can improvetheir own performance and learn how to outsmart other investors.Chapter by chapter, author Richard Peterson addresses various mentaltraps and how they play a role in investing. Through examples, such asa gambling experiment with playing cards, the author shows readers howbeing aware of the subconscious can separate the smart investors fromthe average ones. This book also contains descriptions of the work ofneuroscientists, financial practitioners, and psychologists, offeringan expert's view into the mind of the market. Innovative andaccessible, Inside the Investor's Brain gives investors the tools theyneed to better understand how emotions and mental biases affect the waythey manage money and react to market moves.

2# financeblegen 此书已经有了中译本“当大脑遇到金钱”，但是网上找到的中译本只是英文原版很少的一部分内容，大部分内容都被省略掉了，很奇怪。而且原版内的图片网上的中文版一个也没有。

呵呵，很好啊，准备下了看看

好书，对这个新领域非常有兴趣。

楼主说得对啊，我对比了网上中译本电子版和英文版，中译本只有60%的内容。英文版一开始详细写了大脑的结构，中译本居然完全没有。原文有一种讲人性喜欢预测的，中译本也完全没有。

2楼的书能找到吗?

多谢分享！