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Malaysian Internet Usage Driven Primarily by People in Central RegioncomScore Expands Segmentation Capabilities in Malaysia to include Geographic Region-Based Reporting
Kuala Lumpur, Malaysia, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting gives advertisers, publishers and agencies increased insight into Internet usage across six regions within the country including the Central, Southern, East Coast, Northern, Sabah and Sarawak regions.
“The ability to segment Internet users by geographic region provides an additional level of audience granularity for the industry,” said Joe Nguyen, comScore vice president for Southeast Asia. “Often regions within Malaysia vary dramatically in their demographic composition and online behaviors, including content consumption and brand loyalty, making regional audience metrics an important part of media planners’ toolkits.”
comScore Releases First Comparative Report on Mobile Usage in Japan, United States and EuropeJapan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June
Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most
RESTON, VA, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including content consumption, demographic comparisons and top social networking brands across markets to provide a comparative look at how consumers interact with mobile media across various geographic markets.
“Mobile media usage continues to accelerate across the globe, driven by advancing technologies and the growing number of content options available to consumers,” said Mark Donovan, comScore senior vice president of mobile. “As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident. These differences are even more pronounced than they are for PC-based Internet usage due to the complex nature of mobile – including various device capabilities, operating systems and methods of accessing content. For brands seeking to establish a multi-market presence, understanding usage dynamics across geographies is essential to implementing a successful global mobile marketing strategy.”
Orkut Continues to Lead Brazil’sSocial Networking Market, Facebook Audience Grows Fivefold
Twitter.comReaches 23 Percent of Brazilians Online, Highest Reach in the World
comScoreReleases Study on Social Media Usage in Brazil Finding Traffic to SocialNetworking and Blog Sites Increased 50 Percent in Past Year
SãoPaulo, Brazil, October 7, 2010
– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digitalworld, today released a study on social media usage in Brazil during the monthof August 2010. The study found that Orkut continued to lead Brazil’s socialnetworking market, reaching more than 36 million unique visitors (15+ years ofage, home and work environments only), while Facebook grew to nearly 9 millionvisitors, up from just 1.5 million visitors a year ago. Twitter.com alsowitnessed strong growth, nearly doubling its audience to 8.6 million visitors,with Brazil leading the world in terms of Twitter’s Internet user penetrationat 23 percent.
“Socialmedia accounts for nearly 20 percent of Brazilians’ time spent online, makingit one of the top online activities in the country,” said Alex Banks, comScoremanaging director for Brazil and vice president for Latin America. “As theninth largest Internet market in the world and one of the fastest growing,Brazil offers global marketers large and growing opportunities to reachconsumers, with the social networking market representing one of the mostefficient ways of doing that.”
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