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Research on the Competitive Strategy of Hebei Tiandi Engineering Cost Consultation Co.£¬Ltd.
Abstract
Hebei Tiandi Engineering Cost Consultation Co.£¬Ltd. is consulting company limited since 2005 was started in the cost advisory services, is an independent, self-financing, actively participate in market competition corporate units, Although the enterprise size and profit earning capacity have developed greatly, problems still exist such as unreasonable organization structure, out-dated enterpriseculture and insufficient business innovation capability. To make further development in fierce market competition, Tiandi Company must work out a feasible competitive strategy. This thesis put forwards the basic competitive strategy of Tiandi Company, guided by the competitive strategy theory of Michael Porter and by using the PEST analysis, 5-competitive force analysis and SWOT analytical methods: the concentration of competition strategy, and the concentration of competitive strategy of the security measures to enable enterprises to the increasingly competitive market environment and win advantage on a business, the path of development.
Keywords: construction costs;advisory strategy;concentration