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关键词：理论分析 PEST Est

The result is as below:
https://rapidbi.com/history-of-pest-analysis/

From our research over the last few years, the earliest know reference to tools and techniques for ‘Scanning the Business Environment’ appears to be by Francis J. Aguilar (1967) who discusses ‘ETPS’ – a mnemonic for the four sectors of his taxonomy of the environment: Economic, Technical, Political, and Social.