The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. The fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy, and security concerns.
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Series: Oxford Handbooks
Hardcover: 599 pages
Publisher: Oxford University Press; 1 edition (August 14, 2013)
Language: English
ISBN-10: 0195397843
ISBN-13: 978-0195397840
Product Dimensions: 9.6 x 1.5 x 7.1 inches
Shipping Weight: 2.4 pounds
http://www.amazon.com/Oxford-Handbook-Digital-Economy-Handbooks/dp/0195397843/ref=sr_1_1_twi_1_har?ie=UTF8&qid=1430009973&sr=8-1&keywords=The+Oxford+Handbook+of+the+Digital+Economy