Management Information Systems: Managing the Digital Firm, 14 Edition

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Pearson | English | 2017 | ISBN-10: 1138185116 | 648 pages | PDF | 16.92 mb
by Kenneth C. Laudon Jane P. Laudon (Author)

               
         
For courses in Management Information Systems (MIS)

The authoritative, case-based view into how businesses leverage information systems
Kenneth and Jane Laudons popular  Management Information Systems: Managing the Digital Firm  continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. The new edition provides the most up-to-date and comprehensive overview of information systems used by businesses today, including all-new real-world cases and discussion  of significant contemporary topics, from big data and the Internet of Things (IoT) to machine learning and DevOps.

Featuring comprehensive coverage of new technologies and applications, while also considering their impact on business models and decision-making,  Management Information Systems  enhances learning through vivid examples designed to capture the imaginations of all students. As they build sought-after skills for the modern workplace, students will learn to lead management discussions and drive decisions about their firms information systems.

Also available with MyLab MIS
MyLabTM MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

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关键词：information Informatio Management formation Managemen

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