Book 图书名称:The Routledge Companion to Contemporary Brand Management
Author 作者: Francesca Dall’Olmo Riley, Jaywant Singh, Charles Blankson
Publisher 出版社: Routledge
Page 页数:617
Publishing Date 出版时间: Jul 26, 2016
Language 语言: English
Size 大小: 3.7 MB
Format 格式: pdf 文字版
ISBN: 0415747902, 9780415747905
Edition: 第1版
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.
Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
== Table of contents ==
n/a
== 回帖见免费下载 ==
本帖隐藏的内容
声明: 本资源仅供学术研究参考之用,发布者不负任何法律责任,敬请下载者支持购买正版。