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by Courtland L. Bovee (Author), John V. Thill (Author)
About the author
Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovée and John Thill were recently awarded proclamations from the governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.
About this book
Technology and communication intersect to prepare you for the business world
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.
With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all readers, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.
Table of contents
PART 1 understanding the foundations of Business Communication
1 Professional Communication in a Digital, Social, Mobile World
2 Collaboration, Interpersonal Communication, and Business Etiquette
3 Communication Challenges in a Diverse, Global Marketplace
PART 2 applying the Three-step Writing Process
4 Planning Business Messages
5 Writing Business Messages
6 Completing Business Messages
PART 3 Digital, social, and visual media
7 Digital Media
8 Social Media
9 Visual Media
PART 4 Brief messages
10 Writing Routine and Positive Messages
11 Writing Negative Messages
12 Writing Persuasive Messages
PART 5 reports and Proposals
13 Finding, Evaluating, and Processing Information
14 Planning Reports and Proposals
15 Writing and Completing Reports and Proposals
PART 6 Developing and Delivering Business Presentations
16 Developing Presentations in a Social Media Environment
17 Enhancing Presentations with Slides and Other Visuals
PART 7 Writing employment messages and interviewing for Jobs
18 Building Careers and Writing Résumés
19 Applying and Interviewing for Employment
Length: 704 pages
Publisher: Pearson; 14 edition, global edition (2018)
Language: English
ISBN 10: 1-292-21534-8
ISBN 13: 978-1-292-21534-1
Pearson__Business communication today_14 global ed.pdf
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