2018-09-16
昨日阅读1小时,累计阅读397小时
read book "The Myths of Innovation" by Scott Berkun
In this book, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.
You'll have fun while you learn:
Where ideas come from
The true history of history
Why most people don't like ideas
How great managers make ideas thrive
The importance of problem finding
The simple plan (new for paperback)
Reading the book is a fantastic time to explore and rediscover this powerful view of the world of ideas. The book should be the first book on innovation because it helps you establish the proper attitude toward the concept of innovation. And the book should always be on your bookshelf because it’s the perfect reminder that keeps you from the traps and misconceptions of whatever books, seminars, innovation experts, consultants tell you about innovation.
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