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雷达卡
by Lars Tvede (Author), Mads Faurholt (Author)
About the Author
Lars Tvede is a serial entrepreneur and venture capitalist. As a youngster, he founded two companies while simultaneously completing two studies; one as M.Sc. of engineering and the other as a bachelor of international commerce. He is also a certified derivatives trader.
Mads Faurholt-Jorgensen is a serial entrepreneur and has started over 20 companies within the financial sector, technology, marketing, HR and education, with several thousand employees, valued at several billion US dollars, and with investors such as Goldman Sachs. Previously, he was Global Partner and Managing Director at the German Internet giant Rocket Internet, Head of Asia in the world's fastest-growing company, Groupon and management consultant at McKinsey. Mads has his Bachelor from Copenhagen Business School, which he completed in the shortest amount of time ever (1 year and 9 months) and his MBA from the Massachusetts Institute of Technology.
About this book
Build a world class business with a clear blueprint to success
Entrepreneur: Building Your Business From Start to Success is your guidebook to achieving entrepreneurial success. Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success.
With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being.
- Build or revitalise a business with proven methods from two globally-recognized experts in the field
- Develop an effective business plan to maximise your probability of success
- Understand funding markets and raise capital necessary to start or grow your business
- Grow your business by beating the competition and dominating your market
Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.
Table of contents
PART 1. ABOUT ME AS AN ENTREPRENEUR
1. MY ENTREPRENEURIAL ROLE
Why do people become entrepreneurs?
What kind of entrepreneur?
It has become easier!
Lifestyle or growth entrepreneur?
How big is the risk?
How can I reduce the risk?
Alternative paths to the entrepreneurial life
Risk is relative
What does it require of my personality?
Who are most successful?
Can entrepreneurship be taught?
Do I need to be an expert within the sector?
Is it really as hard as they say?
Is it economically worthwhile to become an entrepreneur?
At what age should you become an entrepreneur?
Does it require management experience to start?
Does it require a lot of capital?
Should I wait for the brilliant idea?
Endnotes
2. MY PERSONAL EFFECTIVENESS
Decide how to tackle the unpleasant parts of your job
Don't defer your life
Optimize the combination of work, sport and socializing
Combine and time your efforts
Plan your work week before it commences
A good day
Read and listen effectively
Use voice recognition
Organize your thoughts and control your projects effectively
Free up time for the most important and what you do best
Keep track of the many invitations
Streamline your travels
Optimize the use of electronic productivity tools
Keep track of contacts
Be practical with emails
Manage your passwords
Use time-saving tools when designing documents
Organize meaningful meetings
Maintain a positive attitude
Maintain your social ecosystem
Efficiency in other words
Endnotes
3. MY PUBLIC IMPACT
How do I get invited to give speeches?
How do I prepare great speeches and presentations?
How do I structure a good speech?
How do I use illustrations during my speech?
How do we optimize our presence at exhibitions and fairs?
How do we get set up on social media?
How do I use social media to become better informed?
How do I promote my social media presence?
How do I become a blogger and make webinars?
Which equipment do I need for multimedia posting?
How do I make compelling social media posts?
How often should I post?
How do I use social media at corporate events?
What is the 70:30 rule?
How can my business become well covered by the press?
What should I do when I am contacted for an interview?
Should I make an agreement with the journalist?
Are there practical issues regarding the interview that I need to consider?
How do I make journalists come back for more?
Is there anything I should be careful about in interviews?
Endnotes
4. MY FACE-TO-FACE IMPACT
How should I run sales processes?
The sales funnel
The efficient sales meeting
Sales processes must be planned
Methods concerning the sales opening
How to prepare for a sales meeting
Using sales crutches
How do I find out about the organization I am selling to?
What is the sales compass?
Part-closings
Closing the deal
After-sales
Managing complex sales
What do I do if sales turn into negotiation?
Can a negotiation process be scripted in advance?
Partnership development
Horse trading
Lists of requirements and deadlines
Endnote
PART 2. ABOUT MY COMPANY'S IDEAS AND FUNDING
5. MY COMPANY'S BASIC IDEAS
Business idea generation
Techniques to develop ideas
Examples of product ideas to consider
Ideas regarding speed and timing
Ideas regarding marketing
How to think about ideas
But can it make money?
Five mental tools
Endnotes
6. MY STRATEGIES FOR NETWORK EFFECTS
Viral effects
Multi-sided platforms
The chicken-and-egg problem
Using initial coin offerings
Token network effects
7. FOUNDING AND STARTING MY COMPANY
Where should the company be located?
Other location criteria
The quality of the overall start-up environment
How successful are different venture scenes?
The European venture capital market
Why are European venture capitalists earning less than American VCs?
Which accounting system should I use?
How do I make a shareholders' agreement?
How do I choose a company name and a web domain?
How do I create a logo and website quickly and cheaply?
What if I need a webshop?
Endnotes
8. MY SOURCES OF FUNDING
Bootstrapping via free labour
Types of funding in various growth phases
Which sources of capital can you choose between?
How do investors think about return from my company?
Where does the capital come from?
What types of investors exist?
The founders' investments
Investments from friends and family
Funding from business angels
How do seed rounds work?
Funding via convertible notes
Funding via initial coin offering
Use of crowdfunding
Funding and support from incubators
Funding from accelerators
Funding from venture capitalists
Founder friendliness
The favourite children
Funding from growth funds and private equity funds
Pre-IPO financing
Funding from companies, strategic investors and corporate VC funds
Funding/investment through venture debt
Financing via initial public offerings
Pros and cons of external financing
Endnotes
9. MY FUNDING PROCESSES
Tools you need from the start
The pitch and the summary
The written summary
The pitch emails
Excel with financials
Demo reel or physical working demo
The pitch deck
How should my pitch deck look?
The pitch meeting: what's on investors' minds?
The trend is your friend
What do investors think about presenters at pitch meetings?
How do I run my pitch meeting?
Famous first words
How do investors determine my company valuation?
Some mechanics of valuation calculations you need to know
What should I be aware of in the shareholders' agreement when dealing with investors?
The term sheet
What should I think about the term sheet they gave me?
How does the share subscription work?
How can I raise loan capital?
Can I avoid raising capital by streamlining my working capital?
How do I get grants for my business?
Endnotes
PART 3. ABOUT MY TEAM AND MY CORPORATE CULTURE
10. MY CORE TEAM
Should I have a co-founder?
Important discussions between founders
Entrepreneurs' deepest motives – from the investors' point of view
Who are the ideal co-founders?
Relevant work experience
The ability to understand each other
The crucial difference
The shareholders' agreement
What is the value of previous experience?
What is the idea worth?
Dynamic versus static equity allocation?
Which founder should be the CEO?
How do I work with boards?
A great board
How should I cooperate with my board?
How should my board meetings play out?
Do I need a mentor, coach or advisory board?
Endnotes
11. MY OUTSOURCING AND MY STAFF
When should I outsource?
Crowdsourcing – the coolest outsourcing
How do I structure an employment process?
How do I find my candidates?
No-go companies and preferred companies
How do I cooperate with recruiters?
What about references?
How do I interview a candidate?
About highway builders in start-ups
How do I remunerate employees in my start-up?
How do option schemes work?
What should happen when an employee starts?
Tell your colleagues who you have hired
What about job titles?
How should I fire people?
What if a CEO should be replaced?
Purpose, virtuosity, culture and autonomy
Thoughts on culture
The monkey's world
How to avoid politics
Start-ups are unpolished
Endnotes
PART 4. ABOUT MY COMPANY'S GROWTH, STRATEGIES AND CHALLENGES
12. MY GROWTH PHASES
Product-centred development
Traditional marketing cascade
Agile business development
Inquisitive Tom
Customer development during the discovery phase
User stories
The earliest market analysis – desk research
The earliest market analysis – field research
Business plans versus business canvases
The validation phase
The efficiency phase
From nailing to scaling
How the market for a product evolves
How distribution structures change as markets evolve
Endnotes
13. MY MARKETING MIX
Segmentation approaches
What are mass customization and big data?
Becoming ‘category king’
Product policy
Which pricing strategies can I choose from?
What is crucial to my promotion?
Guerrilla marketing
Optimization of the marketing mix in head-to-head competition
How the company can be strengthened through alliances
When and how do I make a marketing plan?
Endnotes
14. MY FIVE BIGGEST COMMERCIAL THREATS
Mistake #1: poor product/market fit
Mistake #2: internal disputes
Mistake #3: premature scaling
Mistake #4: unbalanced scaling
Mistake #5: unsuccessful transition from early adopters to mainstream
Endnotes
PART 5. ABOUT MY EXIT AND WHAT COMES AFTER
15. MY ALTERNATIVE EXIT ROUTES
Why should I sell out?
In which ways can I make an exit?
How do I sell shares on secondary markets?
How do I sell to strategic partners?
Selling shares to the public
What about my own role after a sale?
Endnote
16. MY EXIT PROCESSES
How do I increase the exit value?
How do I make a trade sale?
What is my role after the trade sale?
How does an IPO play out?
What is the due diligence process and what is the red herring?
How do the lock-up period and green-shoe work?
Roadshow, quiet period, pricing, book building and allocation
17. MY NEXT PROJECT
We and our hubris
Should I become a serial entrepreneur?
Lifestyle projects
Financial investments
Angel investments
Do charity
Final words …
Endnote
APPENDIX A: 116 BUSINESS STRATEGIES FOR ENTREPRENEURS
APPENDIX B: 46 TYPICAL CRITERIA FOR SUCCESS IN START-UP COMPANIES
APPENDIX C: LIST OF USEFUL WEBSITES, APPS AND WEB-EXTENSIONS FOR ENTREPRENEURS
GLOSSARY
ABOUT THE AUTHORS
END USER LICENSE AGREEMENT
Length: 480 pages
Publisher: Wiley; 1 edition (September 11, 2018)
Language: English
ISBN-10: 1119521238
ISBN-13: 978-1119521235
Wiley__Entrepreneur_ Building Your Business from Start to Success.epub
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