Book 图书名称:Strategic Management in the 21st Century [3 volumes]
Author 作者:Timothy J. Wilkinson, Vijay R. Kannan
Publisher 出版社:Praeger
Page 页数:896
Publishing Date 出版时间:May 22, 2013
Language 语言:English
Size 大小:3.6 MB
Format 格式:pdf文字版
ISBN: 0313397414, 9780313397417
Edition:第 版搜索过论坛,没有该文档
This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust.
Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.
== Table of contents ==
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