盟CEMS的商学院。杰出校友包括诺贝尔经济学奖得主,世界银行前总裁,多位澳洲总理,顶级投行摩根,麦考瑞德的总
裁等。其营销系的老师多数是北美名校PHD毕业。国外的营销教育要比国内先进得多,而且案例多联系实际。现在很难找到营销专业的几门课件,跟大家分享:
- Mktg 3117 2010 session 4 student.ppt
- Mktg 3117 2010 session 5 student.ppt
- Mktg 3117 2010 session 6 additional slides.ppt
- Mktg 3117 2010 session 6 student.ppt
- MKTG 3117 2010 session 7 student.ppt
- MKTG 3117 2010 session 8 student.ppt
- MKTG 3117 2010 session 9 student.ppt
- Mktg 3117 2010 session 10 student.ppt
- Mktg 3117 2010 session 11 student.ppt
- Mktg 3117 2010 session 12 student.ppt
- Mktg 3117 session 3 student additional slides.ppt
- Mktg 3117 Tutorial 1 student 2010.doc
- Mktg 3117 Tutorial 2 student 2010.doc
- Mktg 3117 Tutorial 5 student 2010.doc
- Mktg 3117 2010 session 1 student.ppt
- Mktg 3117 2010 session 2 student.ppt
- Mktg 3117 2010 session 3 student.ppt
- week 1 B.pdf
- week 2 B.pdf
- week 3.pdf
- week 4 B.pdf
- week 5 B.pdf
- week 7 B.pdf
- B8.ppt
- B11.ppt
- B12c.ppt
- Perera, Kerr, Kimura, Lima.pdf
- Lecture 3.B2B and B2C Marketing.ppt
- Lecture 4.Goods, Services and Other Kinds of Products.ppt
- Lecture 5. Brand Equity and Brand Positioning.ppt
- Lecture 7.Marketing Channels and Logistics.ppt
- Lecture 8. Price Incentives and Pricing Decisions.ppt
- Lecture 9.Marketing Communications.ppt
- Lecture 10. Marketing, Ethics and Society.ppt
- Lecture11.Marketing Research.ppt
- Lecture 1.What Marketing Is.ppt
- Lecture 2.Why and How Marketers Segment Markets.ppt
- 201001 Reading Guide 2 Reading Discussion Material.doc
- 201002 Reading Guide 1 Additional Required Readings.doc
- Mid-Session Examination Feedback.ppt
- negotiation.ppt
- Reading Material 1.ppt
- Reading Material 2.ppt
- Reading Material 3.ppt
- Reading Material 4.ppt
- Reading Material 5(2).ppt
- Reading Material 6.ppt
- Reading Material 7.ppt
- Reading Material 8.ppt
- Reading Material 9 and Homework Questions.ppt
- Reading Material 10.ppt
- Week 1.ppt
- Week 2 - Presenter File.ppt
- Week 3 Anchoring & Confirmation Bias Presenter.ppt
- Week 4 Repr & Confirmation Bias - Presenter Slides.ppt
- Week 5 Sunk Cost & Status Quo Presenter.ppt
- Week 6 Utility & Prospect Theory.ppt
- Week 8 Mental Accounting File.ppt
- Week 9 Retrospective Evaluations Student File.ppt
- Week 10 Positive Illusions File.ppt
- Week 12 Improve Decision Making File.ppt
- Week 13 Review.ppt
- chapters 4&5.ppt
- Chapters 6&7.ppt
- Chapters 8,9&10.ppt
- Chapter 1.ppt
- Chapters11&12.ppt
- Chapters13&15.ppt
- Chapters 2&3.ppt
- MKTG6004 sem1 2010 - Week 06.ppt
- MKTG6004 sem1 2010 - Week 07.ppt
- MKTG6004 sem1 2010 - Week 08.ppt
- MKTG6004 sem1 2010 - Week 09.ppt
- MKTG6004 sem1 2010 - Week 10.ppt
- MKTG6004 sem1 2010 - Week 11.ppt
- MKTG6004 sem1 2010 - Week 12 and 13.ppt
- MKTG6004 sem1 2010 - Week 01.ppt
- MKTG6004 sem1 2010 - Week 02.ppt
- MKTG6004 sem1 2010 - Week 03.ppt
- MKTG6004 sem1 2010 - Week 04.ppt
- MKTG6004 sem1 2010 - Week 05.ppt
- Clute JBER Hotmoney.doc
- Culture.ppt
- Global Pricing Strategies.ppt
- Global Products&Branding (short) 2009.ppt
- Globalization.ppt
- Int'l & Global Pricing _Export Pricing.ppt
- Int'l Services Mktg.ppt
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- Readings.doc
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- Business Customs.ppt
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- Case Studies_Students.ppt