【题名】: Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
【作 者】: Hong JW (Hong, Jiewen), Lee AY (Lee, Angela Y.)
【期刊、会议、单位名称】:Journal of consumer research
【年, 卷(期), 起止页码】:年:2010 卷:37 期:3 页:456 -472
【全文链接】http://www.jstor.org/pss/10.1086/653492