[经济学基础] 2023年包容性的美容报告（英文） [推广有奖]

Key Findings
•
About 7-out-of-10 adults surveyed said they had purchased
cosmetics and/or related beauty products in the previous 90 days.
•
There was a significant increase in reported purchase of these
products by men and Gen Z (ages 18-25) respondents compared to
a similar survey conducted by ThinkNow in 2020.
•
The biggest sources of information for consumers regarding
cosmetics and related beauty products are friends and social
media.
•
When it comes to choosing what products to buy, consumers place
the most importance on brands that are cruelty free, offer
solutions for different skin tones and offer different price points.
Celebrity endorsements are far less important.
•
L’ORÉAL and Maybelline top the list of consumers’ favorite brands
in the category.
•
While Sephora, L’ORÉAL, CoverGirl and Maybelline are seen as the
most “inclusive” brands in the category, about half of consumers
still believe that the cosmetic and beauty industry adheres to
heteronormative standards.


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2024-2-20 16:00:26 上传

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