Citigroup: Blue Ocean Strategy - Theory and Practice in management strategy
作者:Tsutomu Fujita, CFA
资源类别:报告
资源格式: PDF 96 pages 英 608KB
目录:
Part 1: Why a Blue Ocean Strategy now? 3
Part 2: Blue Ocean Strategy 14
Part 3: Blue Ocean Strategy case studies 26
Part 4: Issues with the Blue Ocean Strategy 35
Part 5: Blue Ocean Strategies: Development and applications46
Part 6: Analyzing the sustainability of Blue Ocean Strategy 58
Part 7: Rules of success in Blue Ocean Strategy 69
Part 8: Companies growing through Blue Ocean Strategies 80
Bibliography 91
Appendix A-1 94
[此贴子已经被作者于2007-12-21 10:55:48编辑过]