[宏观经济指标] Nielsen Global Consumer research 2009 [推广有奖]

Nielsen Global Consumer research 2009.

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1
经济下行时，消费者信心是否改变
消费者行为？
Is consumer confidence changing
consumer behavior during the
economic downturn?
2
2009年尼尔森
全球消费者信心指数
Nielsen Global
Consumer Confidence
2009
3
Portugal
Hungary
France
Ireland
UK
Italy
Spain
Germany
Czech R.
Sweden
Belgium
Finland
Austria
Poland
Switzerland
Netherlands
Norway
Denmark
WE
South Korea
Japan
Taiwan
Hong Kong
Singapore
Malaysia
Thailand
Vietnam
China
New Zealand
Australia
Philippines
India
Indonesia
Asia Pacific
Latvia
Turkey
Estonia
Greece
Russia
Israel
EE
Mexico
Chile
Argentina
Venezuela
Colombia
Brazil
LA
South Africa
Saudi Arabia
UAE
Pakistan
MEAP
US
Canada
NA
Note: WE=Western Europe; WE=Eastern Europe; LA=Latin America;
MEAP=Middle East, Africa & Pakistan; NA=North America
尼尔森消费者信心指数：6大区域…50 个国家和地区
Nielsen Consumer Confidence Index: 6 Regions…50 Markets
4
研究重点Survey Focus
•研究方法Methodology
–该调研覆盖全球50个国家和地区
– Market coverage: 50 markets around the world
–全球样本总量超过26,000
– Sample Size: 26,000+ consumers
–调研时间：2009年3月19日-4月2日
Survey Period: 19 March - 2nd April, 2009
–自2005年开始，每年两次
Started in 2005, twice per year
•规模最大的同类调研，内容包括
The largest online survey of its kind, gauging
–近期全球消费者的信心与关注焦点
Latest consumer sentiment and confidence globally
–在全球经济环境下，中国消费者信心的变化
Changes in Chinese confidence in the economic outlook
–消费者关心的话题，消费意愿以及储蓄和投资计划
Their Concerns, Spending Desires, Saving and Investment
plans
5
消费者信心指数解读
Consumer Confidence Index Interpretation
•消费者信心指数系基于以下三个问题得出：对工作前景的看
法、对个人财政状况的看法以及是否是购物好时机的看法。
所有问题指向均为未来十二个月。
The CCI is based on responses to three questions regarding perceptions
of local job prospects, personal finances and whether it’s a good time to
buy things that people need and want, all over a timeframe of the next 12
months
•这三个问题的评分等级分别为：非常好，好，不太好，差
The scale of answers to all three questions is: Excellent, Good, Not so
good, Bad.
• A CCI value of 100 corresponds to an average halfway between ‘Good’
and ‘Not so good’.
6
全球消费者信心指数持续走低，降幅高达7点
Global Consumer Confidence continued to slide
dropping a record 7 points

[此贴子已经被作者于2009-5-4 10:09:25编辑过]