[营销模式] THE MCKINSEY WAY [推广有奖]

THE MCKINSEY WAY
Using the Techniques of the
World’s Top Strategic Consultants
to Help You and Your Business
ETHAN M. RASIEL

MC G R AW- H I L L

CONTENTS
ACKNOWLEDGMENTS ix
INTRODUCTION xi
PART ONE: THE McKINSEY WAY OF THINKING
ABOUT BUSINESS PROBLEMS 1
1. Building the Solution 3
2. Developing an Approach 15
3. 80/20 and Other Rules to Live By 29
PART TWO: THE McKINSEY WAY OF WORKING
TO SOLVE BUSINESS PROBLEMS 47
4. Selling a Study 49
5. Assembling a Team 57
6. Managing Hierarchy 65
7. Doing Research 71
8. Conducting Interviews 77
9. Brainstorming 93
PART THREE: THE McKINSEY WAY OF SELLING
SOLUTIONS 103
10. Making Presentations 105
11. Displaying Data with Charts 113
vii
Copyright 1999 Ethan M. Rasiel. Click here for Terms of Use.
12. Managing Internal Communications 119
13. Working with Clients 127
PART FOUR: SURVIVING AT McKINSEY 139
14. Find Your Own Mentor 141
15. Surviving on the Road 145
16. Take These Three Things with You Wherever You Go 149
17. A Good Assistant Is a Lifeline 153
18. Recruiting McKinsey Style 157
19. If You Want a Life, Lay Down Some Rules 163
PART FIVE: LIFE AFTER McKINSEY 167
20. The Most Valuable Lesson 169
21. Memories of McKinsey 175
INDEX 179