02 Editorial
05 The emerging consumer in 2016
14 Conscious living
24 E-commerce: New challenges
36 National champions: Local brand winners
44 Asia in focus
56 Country profiles
56 Brazil: Outlook to gradually improve
58 China: Lifestyle upgrades
60 India: Still reigning supreme
62 Indonesia: Greater expectations for the future
64 Mexico: Real incomes under pressure
66 Russia: The future looks brighter
68 South Africa: Challenges remain
70 Turkey: Consumer confidence weakens
73 Appendix 1: Spending heat maps
75 Appendix 2: Profiling the consumer
76 About the survey
77 Imprint
78 Disclaimer