最新Goldman Sachs：中国媒体广告市场分析

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(2011.8.10 Published, 34 pages)
Agenda
1.Investment views: Look for potential communications giants, Buy BlueFocus (CL)
2.Advertising/marketing: Rapid expansion, big market potential
3.Rising market concentration, we see emergence of large local communications groups
4.We see sustained high profitability in the medium term
5.Stock picking, valuation and investment ideas
6.BlueFocus (300058.SZ): Well positioned for a communications giant; Buy (CL)
7.Poised to extend leadership beyond PR; Buy (CL)
8.Guangdong Advertising (002400.SZ): A local leader in full-service advertising; Neutral

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关键词：Goldman Goldma Sachs 市场分析 媒体广告 investment leadership marketing potential valuation

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