20110817 Follow Me 98 cglee

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Google Is Buying Motorola
Crazy news just in—Google is acquiring the handset division of Motorola, Motorola Mobility, for $12.5 billion. This means Google could soon officially in the hardware business.
Could, because the deal has to pass regulatory scrutiny from governments around the world plus the eyeballs of Motorola's shareholders. But should that all clear, this is a big, big deal. From the press release (below), "the acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business." HTC, Sony Ericsson, Samsung, LG and the other Android manufacturers must be quaking in their boots today. That said, despite offering 32 phones—21 of which have Android baked in—Nasdaq pegged Motorola with a paltry 3% market share as of the beginning of this year. Not exactly a commanding force. Then again, that was before Google was at the reins.
Some additional thoughts:
• Google putting out its own hardware makes things super awkward for Google's Android partners, and could be the best thing that ever happened to Windows Phone. Samsung, HTC, et al, are going to need another avenue of attack, since Motorola branded products are going to theoretically have a major advantage, even if Google insists they're going to have to compete like every other phonemaker.
• What does this mean for Google's retail skills? They totally boned the original Nexus launch. On the one hand, now they've got Motorola's supply chain and competencies. On the other hand, Motorola lately hasn't been all that amazing (3 percent share, and that's with the most visible Android brand name on the market).
• Motorola's got something like 21 Android handsets. Does that mean we're suddenly going to have two dozen phones running stock Android? That would be kind of incredible. At the same time, other OEMs are probably going to be even more aggressive with their skins so that they can "differentiate." In an ideal world, they're forced to find a way to actually improve the Android experience. In reality, they're probably just going to screw it up more.

from:http://gizmodo.com/5830842/google-is-buying-motorola

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏1 回帖

关键词：follow cglee Lee LOW Manufacturer regulatory Android partner hardware because

what is the next target of Google?

handset 电话听筒
scrutinyn.详细检查，仔细观察
Android是Google于07年11月5日宣布的基于Linux平台开源手机操作系统名称，该平台由操作系统、中间件、用户界面
supercharge用增压器增加(内燃机)的动力;对...使用增压器,使超负荷;使超载

Google Is Buying Motorola，for what ? ,it is the patents ,as we know ,Google and Apple will now go head-to-head in the battle for dominance in the fast-growing smartphone market,Google can  license Motorola’s patents to other Android phone makers, to strengthen  their patent positions.

98,98
supercharge  [ˌsju:pə'tʃɑ:dʒ]   
vt. 过份给与, 以增压器增强
licensee  [ˌlaisn'si:]   
n.执照持有者, 获许可的人,执有售酒许可证的人
et al  [et 'æl]
abbr. (Lat) 以及其他人, 等人
nexus  [ˈneksəs]
n.(看法等的)连系，连结
OEM  [əui:'em]   
abbr. 初始设备制造厂家(=original equipment manufacturer)
abbr. 光学电子显微镜(=optical electron microscope)
screw up  
拧紧；扭歪，把…弄糟

I read a joke today:
Upon hearing of the news that google takes over Motorola, Samsung, HTC and Ericsson discuss to combine into a business group, "SHE" for short.

Google Is Buying Motorola
谷歌收购摩托罗拉
Crazy news just in—Google is acquiring the handset division of Motorola, Motorola Mobility, for $12.5 billion. This means Google could soon officially in the hardware business.
刚得到疯狂的消息-- Google以125亿美元收购摩托罗拉移动手机部门。这意味着谷歌将很快正式致力于硬件业务。
Could, because the deal has to pass regulatory scrutiny from governments around the world plus the eyeballs of Motorola's shareholders. But should that all clear, this is a big, big deal. From the press release (below), "the acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business." HTC, Sony Ericsson, Samsung, LG and the other Android manufacturers must be quaking in their boots today. That said, despite offering 32 phones—21 of which have Android baked in—Nasdaq pegged Motorola with a paltry 3% market share as of the beginning of this year. Not exactly a commanding force. Then again, that was before Google was at the reins.
因为交易必须通过来自世界各地的ZF和摩托罗拉公司的股东眼线的严格的监管审查。但应该说清楚，这的确是一个很大问题。从发行的新闻稿（下）中，“收购摩托罗拉移动将帮助谷歌为其Android生态系统提供支持，并加强移动计算领域的竞争。摩托罗拉移动将仍然是Android的受权企业，Android也将维持开放。摩托罗拉移动将作为独立业务继续运营。”HTC，索尼爱立信，三星，LG和其他Android制造商今天一定非常震惊。尽管为提供32家手机生产厂家提供系统——其中其中21家使用Android系统——今年年初，纳斯达克限定摩托罗拉在仅占微不足道的3%的市场份额。不完全具备控制力。再说，那是在谷歌收到约束之前。
Some additional thoughts:
一些额外的思考：
• Google putting out its own hardware makes things super awkward for Google's Android partners, and could be the best thing that ever happened to Windows Phone. Samsung, HTC, et al, are going to need another avenue of attack, since Motorola branded products are going to theoretically have a major advantage, even if Google insists they're going to have to compete like every other phonemaker.
•谷歌推出自己的硬件使谷歌的Android合作者超级尴尬，并可能是最好的事情都发生在微软提供操作系统的电话中。三星，宏达，等人，将需要另一种反击的途径，因为即使谷歌坚称他们会像其他手机制造商的竞争，摩托罗拉品牌的产品要在理论上有重大的优势。
• What does this mean for Google's retail skills? They totally boned the original Nexus launch. On the one hand, now they've got Motorola's supply chain and competencies. On the other hand, Motorola lately hasn't been all that amazing (3 percent share, and that's with the most visible Android brand name on the market).
•对谷歌的零售技巧这次收购意味这什么？他们完全把原来的关系展开。一方面，现在他们有摩托罗拉供应链和能力。另一方面，摩托罗拉最近没有所有惊人（百分之3的份额， Android在市场上品牌名称是最明显的）。
• Motorola's got something like 21 Android handsets. Does that mean we're suddenly going to have two dozen phones running stock Android? That would be kind of incredible. At the same time, other OEMs are probably going to be even more aggressive with their skins so that they can "differentiate." In an ideal world, they're forced to find a way to actually improve the Android experience. In reality, they're probably just going to screw it up more.
•摩托罗拉的手机已经得到像那21款使用Android手持设备一样的东西。这是否意味着我们当运行股票Android系统时将突然接到很多电话？那会是一种难以置信的。同时，其他厂商可能会更积极与他们的皮毛使他们能“分化”。在理想的世界里，他们不得不找到一种方法，提高Android的经验。在现实中，他们可能只会把更多的东西搞砸。

Why does google take this merging policy? I think there are several reasons.
First, Android is not the only ecosystem in the market, and gradually some mobile handsets are taking other system as an alternative. Maybe google wants to control the terminal market directly with more initiative, not just counting on other hardware manufacturers’ choices.
Second, Motorola is not so strong as 10 years ago. Some divisions have made great losses and were closed. But it is still the largest one that operates on Android system, although with a paltry 3% shares in total market. It’s a good time for google to take over Motorola as the combination is helpful to both.
Third, competition from the alliance of Microsoft and Nokia shows a large threat to google. The rest of the handset manufacturers are free to choose Microsoft’s WP7, and who knows what the next choice will be? Google may take the precaution before the partners switch to other directions while still keeping Android open right now.
What will happen in the next decade? Let’s wait and see.

今天太忙 现在来占位了

There is no question that Google is betting on mobility as the future of computing. The purchasing price  shows that Android is a strategic priority to Google with respect to its core business.

o . i know this message but it has little matter with me.