英文论文:
“Timing Decisions of New Product Preannouncement and Launch with Competition”, with V. R. Rao, International Journal of Production Economics, 2011, Vol. 129, No. 1, 51-64.
“New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis”, with V. R. Rao, Journal of Product Innovation Management, 2010,Vol. 27, No. 5, 658-672.
“Recommendation and Repurchase Intention Thresholds: A Joint Heterogeneity Response Estimation”, with Y. Jin, International Journal of Research in Marketing, 2009, Vol. 26, No. 3, 245-255.
“Methods for Handling Massive Number of Attributes in Conjoint Analysis”, with V. R. Rao and B. Kartono, Review of Marketing Research, 2008, Vol. 5, 104-129.
“Putting One-to-One Marketing to Work: Personalization, Customization and Choice”, with N. Arora, et. al., Marketing Letters, 2008, Vol. 19, No. 3, 305-321.
中文论文:
"个性化商品推荐:基于“最近邻居”的加权协同过滤推荐方法“(与孙鲁平、汪平),《营销科学学报》,2011年,第7卷,第4期,1-14.
“新产品预先发布对消费者购买倾向的影响:基于消费者视角的研究” (与张丽君),《南开管理评论》,2010年,第4期.
“消费者自述偏好与实际选择的矛盾:中国汽车市场的实证研究” (与金英),《管理世界》,2010年,第1期, 98-106.
“新产品预先发布的时间选择与定价决策” (与吴川),《营销科学学报》,2009年,第5卷,第2期, 22-30.
“基于分层Bayes方法的满意度阈值估计” (与金英),《营销科学学报》,2008年,第4卷,第3期, 27-40.
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