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TABLE OF CONTENTS
Personal Care Industry Initiation
Key Points.................................................................................................................................................................................... 4
Investment Thesis ........................................................................................................................................................................ 5
Industry Overview ....................................................................................................................................................................... 6
Skincare ....................................................................................................................................................................................... 7
Key trends
Size of the market
Anti-aging products driving skincare market sales
Cosmeceuticals
The doctor market
Ultra-premium skincare
Men’s skincare -- small but growing
Color Cosmetics........................................................................................................................................................................... 9
Key trends
Size of the market
Smaller brands are reshaping the industry
The natural cosmetics movement
Segmentation of the market creates opportunities, particularly for ethnic cosmetics
Price Points Rising As Consumers At All Levels “Trade Up”.................................................................................................... 11
Trading up for cosmetics
Emergence of the masstige market
The prestige market
Prestige skincare
New Distribution Channels Changing The Competitive Landscape........................................................................................... 13
Consumers are showing an unprecedented propensity to shop across all channels
Cosmetics--not just in department stores anymore--the specialty beauty market
Television--home shopping is not what it used to be
Other players entering beauty market
Going Green -- Wellness And Health Craze Driving Growth..................................................................................................... 15
Small, but rapidly growing market
Organic cosmetics--the green movement
Desire for a healthy lifestyle driving growth
Natural personal care goes mainstream
Good for you…but does it work?
M&A activity is on the rise in this space
Breakdown of the natural market
Demographic Shifts.................................................................................................................................................................... 19
Boomers’ tremendous spending power
Starting younger
Personal Care Company Initiations
Bare Escentuals Inc. .................................................................................................................................................................. 21
Physicians Formula Holdings, Inc. ........................................................................................................................................... 43
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