SWOT Analysis II: Looking Inside for Strengths and Weaknesses

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SWOT Analysis II: Looking Inside for Strengths and Weaknesses

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PUBLICATION DATE: June 16, 2005 PRODUCT #: 5535BC-PDF-ENG

Competitive strategy begins with the iterative assessment of the external environment and the organization's internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym "SWOT": Strengths, Weaknesses, Opportunities, and Threats. This chapter addresses three of the most important areas in which a company's internal strengths and weaknesses should be evaluated and presents a nine-step method for conducting your evaluations. This chapter is excerpted from Harvard Business Essentials: Strategy.

This product is about COMPETITIVE STRATEGY

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关键词：Weaknesses Strength Analysis weakness looking strategic outside process

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