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Title: Starting an Online Business All-in-One For Dummies, 5th Edition
Author: Joel Elad, Shannon Belew
Length: 912 pages
Edition: 5
Language: English
Publisher: For Dummies
Publication Date: 2017-01-30
ISBN-10: 1119315522
ISBN-13: 9781119315520



Book Description



Start a successful online business—and be your own boss!

Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more.

While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success.
•Discover your niche and create a business plan
•Design your website and storefront
•Increase your reach and market with social media
•Choose the best web host for your needs

If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Table of Contents

Book 1 Start-Up Essentials
Chapter 1 Starting from Scratch
Chapter 2 Turning Ideas into a Viable Internet Business
Chapter 3 Getting Real: Creating a Usable Business Plan
Chapter 4 Funding Your Online Business
Chapter 5 Creating Policies to Protect Your Website and Customers
Chapter 6 Setting Up Shop: What You Need for Online Efficiency

Book 2 Legal and Accounting
Chapter 1 Minding the Law
Chapter 2 Choosing the Right Foundation: From Partnerships to Corporations
Chapter 3 The Trademark-and- Copyright Two-Step
Chapter 4 Accounting for Taxes (and Then Some)

Book 3 Website Functionality and Aesthetics
Chapter 1 What’s in a (Domain) Name?
Chapter 2 Designing for User Experience
Chapter 3 Building a Site Without Spending a Fortune
Chapter 4 Finding the Host with the Most
Chapter 5 Developing Content That Satisfies Visitors and Search Engines
Chapter 6 Going Beyond Beta and Launching Your Site

Book 4 Online and Operating
Chapter 1 Determining Your Revenue Model
Chapter 2 Making Money with Affiliate Programs
Chapter 3 Turning Information into Profit: From E-Books to Webinars
Chapter 4 Paying with the Right Payment Options
Chapter 5 Putting the (Shopping) Cart before the Horse
Chapter 6 Taking Inventory
Chapter 7 Fulfilling Expectations and Orders

Book 5 Managing Security Risks
Chapter 1 Understanding Security and Your Risks
Chapter 2 Developing a Plan: Security and Business Continuity
Chapter 3 Spotting and Thwarting Hackers and Net-Thieves
Chapter 4 Locking Down Your Site and Your Business

Book 6 Online Marketing Basics
Chapter 1 Jump-Starting Traffic and Driving Sales
Chapter 2 Your Own Public Relations for the Web
Chapter 3 Web Marketing at Work
Chapter 4 Converting Browsers to Buyers
Chapter 5 Analyzing and Monitoring Your Customers
Chapter 6 Mastering Search Engines, Optimization, and Rankings

Book 7 Retail to E-Tail
Chapter 1 Expanding Online to Keep and Grow Customers
Chapter 2 Managing the Differences between In-Store and Online Commerce
Chapter 3 Window Dressing for the Online Display
Chapter 4 Making In-Store Customers Loyal Online Shoppers
Chapter 5 Revving Up with Mobile Marketing, Social Media, and More
Chapter 6 Troubleshooting the Transition to Online Retail

Book 8 E-Commerce Fundamentals
Chapter 1 Starting Up with E-Commerce Functionality
Chapter 2 Mastering the Amazon
Chapter 3 Web-ify Your Store with Shopify
Chapter 4 Making eBay THE Way

Book 9 E-Business for the Nonprofit
Chapter 1 Raining Donations: Fundamentals for Online Giving
Chapter 2 Adding Online Moneymakers to an Existing Site
Chapter 3 Growing an Active Donor Base: Your Virtual Community
Chapter 4 Identifying Online Marketing Strategies That Fit the Cause
Chapter 5 Legal Considerations for Nonprofit Organizations

Book 10 E-Commerce Trends and Market Opportunities
Chapter 1 Discovering Niche Markets
Chapter 2 Building Business via Social Commerce
Chapter 3 Evaluating the SaaS Model: Selling Software and Apps
Chapter 4 Generating Opportunities through the Generations: Millennials, Boomers, and Beyond

Book 11 E-Commerce Advanced
Chapter 1 Mapping the Digital Buyer’s Journey
Chapter 2 Getting Personal with Content Marketing
Chapter 3 Listening to the Voice of the Customer
Chapter 4 Overhauling an Aging Online Business
Chapter 5 Expanding Products to Increase Stagnant Sales
Chapter 6 Transitioning a Small Site into Big Business

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