<P align=center>Robert H. Frank, Cornell University</P>
<P><FONT face="Times New Roman" size=3>Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to develop the distinctive mindset known as "thinking like an economist." </FONT></P>
<P><B></B><FONT face="Times New Roman" size=3><img src="http://pic.pinggu.com/attachments/uploadfile_20082009/2005-12/2005122161123471.jpg" border="0" onload="if(this.width>document.body.clientWidth*0.5) {this.resized=true;this.width=document.body.clientWidth*0.5;this.style.cursor='pointer';} else {this.onclick=null}" alt="" /> </FONT></P>
<P><B><FONT face="Times New Roman" size=3>Contents:</FONT></B></P>
<P><FONT face="Times New Roman" size=3>Chapter 1: Thinking Like an Economist
Chapter 2: Supply and Demand
Chapter 3: Rational Consumer Choice
Chapter 4: Individual and Market Demand
Chapter 5: Applications of Rational Choice and Demand Theories
Chapter 6: The Economics of Information and Choice Under Uncertainty
Chapter 7: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Chapter 8: Cognitive Limitations and Consumer Behavior
Chapter 9: Production
Chapter 10: Costs
Chapter 11: Perfect Competition
Chapter 12: Monopoly
Chapter 13: Imperfect Competition: A Game-Theoretic Approach
Chapter 14: Labor
Chapter 15: Capital
Chapter 16: General Equilibrium and Market Efficiency
Chapter 17: Externalities, Property Rights, and the Coase Theorem
Chapter 18: Government</FONT></P>
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