e-shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives
by Michael De Kare-Silver (Author)
About the author
MICHAEL DE KARE-SILVER is a Leading Adviser in the digital/e-commerce and mobile arena, identifying opportunities for technology-enabled change and business growth through new strategies, go-to-market plans and team-building. He has been main board director for a number of leading companies. From main board at FTSE 100 company GUS plc, heading up Argos.co.uk, Experian and Burberry online through to start-ups born2learn.com and myfaveshop.com. He has also been MD at major digital/tech/marketing agencies Digitas and AKQA delivering innovative solutions for global brands.Today, Michael runs his own firm Digital Prospects which provides specialist advisory, consultancy and team-building support in the digital/mobile/e-commerce sectors, helping organizations map out their strategy and plans to capture the growing multi-channel opportunity and then to build the best teams to deliver that. Michael is also a non-executive director at WINplc the mobile technology solutions provider.
About this book
What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace.
Table of contents
1 The Technology Revolution
2 Our Lives Are About to Change Forever
3 How are Consumers and Businesses Responding?
4 The World in 2020
5 Digital/Multi-channel Checklist
6 How Ready is your Organization to Become an Effective MCE?
7 Mobile Comms, Content and Commerce
8 “It All Pivots Around Social Media”
9 Social TV
10 Impact of Digital on Media, Travel, Health and Advertising
11 Impact on Retail and Property Sectors
12 Organizational and Structural Solutions
13 Changes to the Workplace and in the Workforce
14 The Digital Divide
15 Case Study: Building a Successful Online Business
16 UK Case Study: The Benefits of Going Digital
17 Case Study: How the Cloud Facilitates the Technology Solution
Length: 168 pages
Publisher: Palgrave Macmillan; 2011 edition (September 30, 2011)
Language: English
ISBN-10: 0230301304
ISBN-13: 978-0230301306
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