发帖
雷达卡
【资料作者】：Mitchell Levy (Author), Laura Lowell (Editor), Jay Conrad Levinson (Contributor), Marshall Goldsmith (Contributor)
【资料来源】：Super Star Press
【出版时间】: January 1, 2009
【资源格式】: PDF
【发表原因】: 论坛首发，搜索无重复
【内容简介】：This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books.
The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.
If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.
【基本目录】：见第二楼
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