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【出版时间及名称】：2010年5月美国IT硬件行业研究报告
【作者】：瑞士信贷
【文件格式】：pdf
【页数】：28
【目录或简介】：
In this report, we provide a primer on the unique competitive dynamics
of the China PC market. China represents 18.2% of the global PC market,
and within a few quarters it could eclipse the United States as the largest
single-country end market. As such, we believe it is critical to understand the
drivers of competitive advantage in China and how the U.S. OEMs may fare.
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U.S. OEMs need to steadily gain share from domestic incumbents.
Nevertheless, a simple increase in investments will not be enough to
achieve share gains. The competitive dynamics in the China PC market are
very different from the traditional developed markets and the U.S. OEMs
must deploy China-specific strategies if they are to succeed. This includes
China-specific product designs, local manufacturing and distribution, and
locally-targeted marketing.
■
Hewlett-Packard seems to have the early momentum, but Dell has an
opportunity to leverage its commercial presence. HP has built a
substantial retail presence in China and its large-corporate share should
improve as Chinese corporations increasingly look for bundled IT solutions
and services. Dell has lagged in retail expansion, though we believe it has a
significant opportunity in commercial, where the domestic corporations have
shown a penchant for customizable offerings.
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