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Abstract: This text with Socks industry limited company in Zhejiang of brand management for range of research, with it is in the brand the management existent problem for correspond a point, pass to the analysis which exists a problem, thus put forward firm set up brand consciousness, speed development step, the implement combines a marketing, carrying out a brand maintenance, government support, law help etc. brand of development and protection counterplan, create brand by production, develop by brand , make to tread a person's Socks industry to have special features more, create to have the brand of popularity, good reputation degree more.
Keyword: Brand Brand management Brand strategy

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