- Taming the Big Data Tidal Wave - Bill Franks.epub
- Taming the Big Data Tidal Wave - Bill Franks.pdf
转换成PDF效果不太好所以把源文件也放上去了 用calibre看就一点问题没有
目录
Table of Contents
Cover
Additional praise for Taming the Big Data Tidal Wave
Wiley & SAS Business Series
Title page
Copyright page
Dedication
Foreword
Preface
Acknowledgments
PART ONE: The Rise of Big Data
CHAPTER 1: What Is Big Data and Why Does It Matter?
WHAT IS BIG DATA?
IS THE “BIG” PART OR THE “DATA” PART MORE IMPORTANT?
HOW IS BIG DATA DIFFERENT?
HOW IS BIG DATA MORE OF THE SAME?
RISKS OF BIG DATA
WHY YOU NEED TO TAME BIG DATA
THE STRUCTURE OF BIG DATA
EXPLORING BIG DATA
MOST BIG DATA DOESN’T MATTER
FILTERING BIG DATA EFFECTIVELY
CHAPTER 2: Web Data: The Original Big Data
WEB DATA OVERVIEW
WHAT WEB DATA REVEALS
WEB DATA IN ACTION
WRAP-UP
CHAPTER 3: A Cross-Section of Big Data Sources and the Value They Hold
AUTO INSURANCE: THE VALUE OF TELEMATICS DATA
MULTIPLE INDUSTRIES: THE VALUE OF TEXT DATA
MULTIPLE INDUSTRIES: THE VALUE OF TIME AND LOCATION DATA
RETAIL AND MANUFACTURING: THE VALUE OF RADIO FREQUENCY IDENTIFICATION DATA
UTILITIES: THE VALUE OF SMART-GRID DATA
GAMING: THE VALUE OF CASINO CHIP TRACKING DATA
INDUSTRIAL ENGINES AND EQUIPMENT: THE VALUE OF SENSOR DATA
VIDEO GAMES: THE VALUE OF TELEMETRY DATA
TELECOMMUNICATIONS AND OTHER INDUSTRIES: THE VALUE OF SOCIAL NETWORK DATA
WRAP-UP
PART TWO: Taming Big Data: The Technologies, Processes, and Methods
CHAPTER 4: The Evolution of Analytic Scalability
A HISTORY OF SCALABILITY
THE CONVERGENCE OF THE ANALYTIC AND DATA ENVIRONMENTS
MASSIVELY PARALLEL PROCESSING SYSTEMS
CLOUD COMPUTING
GRID COMPUTING
MAPREDUCE
IT ISN’T AN EITHER/OR CHOICE!
WRAP-UP
CHAPTER 5: The Evolution of Analytic Processes
THE ANALYTIC SANDBOX
WHAT IS AN ANALYTIC DATA SET?
ENTERPRISE ANALYTIC DATA SETS
EMBEDDED SCORING
WRAP-UP
CHAPTER 6: The Evolution of Analytic Tools and Methods
THE EVOLUTION OF ANALYTIC METHODS
THE EVOLUTION OF ANALYTIC TOOLS
WRAP-UP
PART THREE: Taming Big Data: The People and Approaches
CHAPTER 7: What Makes a Great Analysis?
ANALYSIS VERSUS REPORTING
ANALYSIS: MAKE IT G.R.E.A.T.!
CORE ANALYTICS VERSUS ADVANCED ANALYTICS
LISTEN TO YOUR ANALYSIS
FRAMING THE PROBLEM CORRECTLY
STATISTICAL SIGNIFICANCE VERSUS BUSINESS IMPORTANCE
SAMPLES VERSUS POPULATIONS
MAKING INFERENCES VERSUS COMPUTING STATISTICS
WRAP-UP
CHAPTER 8: What Makes a Great Analytic Professional?
WHO IS THE ANALYTIC PROFESSIONAL?
THE COMMON MISCONCEPTIONS ABOUT ANALYTIC PROFESSIONALS
EVERY GREAT ANALYTIC PROFESSIONAL IS AN EXCEPTION
THE OFTEN UNDERRATED TRAITS OF A GREAT ANALYTIC PROFESSIONAL
IS ANALYTICS CERTIFICATION NEEDED, OR IS IT NOISE?
WRAP-UP
CHAPTER 9: What Makes a Great Analytics Team?
ALL INDUSTRIES ARE NOT CREATED EQUAL
JUST GET STARTED!
THERE’S A TALENT CRUNCH OUT THERE
TEAM STRUCTURES
KEEPING A GREAT TEAM’S SKILLS UP
WHO SHOULD BE DOING ADVANCED ANALYTICS?
WHY CAN’T IT AND ANALYTIC PROFESSIONALS GET ALONG?
WRAP-UP
PART FOUR: Bringing It Together: The Analytics Culture
CHAPTER 10: Enabling Analytic Innovation
BUSINESSES NEED MORE INNOVATION
TRADITIONAL APPROACHES HAMPER INNOVATION
DEFINING ANALYTIC INNOVATION
ITERATIVE APPROACHES TO ANALYTIC INNOVATION
CONSIDER A CHANGE IN PERSPECTIVE
ARE YOU READY FOR AN ANALYTIC INNOVATION CENTER?
WRAP-UP
CHAPTER 11: Creating a Culture of Innovation and Discovery
SETTING THE STAGE
OVERVIEW OF THE KEY PRINCIPLES
WRAP-UP
Conclusion: Think Bigger!
About the Author
Index