[其他] 英国《金报》为何能8.44亿高价易手？如何买个好价格？ [推广有奖]

日本债务成本很低，大概企业借债只需要1%利息

First, Amazon boss bought Washington Post for US$250m in 2013. So it is not a big news for a media company to buy FT with such a high price.
Second FT is the leading financial newspaper that many business professional believe they can obtain quality information from reading it. Therefore it is the market leader in this field.
Last but not least, the Japanese buyer wants to achieve its international expansion by acquiring FT as Japanese newspaper is not the dominant newspaper source. Also the cheap funding provided by the Japanese banks also pave the way for this landmark transaction!

FT在从老牌纸媒向数字媒体转化的探索中起步甚早，大胆革新，创下了不少业界之先——比如，FT最早采用的“计量阅读模式（metered model）”，即设置了严格收费墙的网站，向每位读者在一定时间内免费开放几篇文章，后来被《纽约时报》《华尔街日报》等其他竞争对手纷纷仿效，成为业界标杆。在FT最新披露的73.7万付费订阅读者数据中，70%是数字订户，且数字版订户的增长速度远高于纸质订户的下降速度。在纸媒迅速衰落的今天，这样高的“数字转化率”是罕见的成功，也是营收稳定增长的保证。
FT电子订阅用户远远多于纸质版订阅用户这是日本经济社所欠缺的，收购FT有助于其未来更好的应对互联网对新闻媒体的冲击

FT中文网分析文章的图片

顶起了！！！！！！！！！！！！！！！！！！！！！！！！