182页
背景介绍
本指南旨在为咨询顾问公司和其它商业服务机构提供技术和方法,使他们能够成功地为中小企业提供咨询服务。
This guide isdesigned to provide consultants and other service providers with techniques andmethodologies that will enable them to embark on successful consultingengagements with small/medium size enterprises (SMEs).
这里提供的资料旨在帮助咨询顾问公司能够与中小企业建立互惠的关系。
这些方法不仅可以获得 “快速取胜”的效果,
还能够促进咨询顾问与客户之间建立长期的关系----这是一种让咨询顾问获得“受信任的顾问”的地位的关系,
是一种使双方的知识和资源汇集成一个 “知识和资源库”的关系。
The materialsprovided, aim to enable theconsultant to engage with SMEs in a mutually beneficial relationship.
While the methodologies used will provide“quick wins,” the materials aredesigned to facilitate a long-term relationship between consultant and client –a relationship where the consultant earns the status of “trusted advisor” and wherethe knowledge and resources of both parties are used to create a “pool ofknowledge and resources.”
该项目的目的是改善企业在财务和运营这两方面的业绩。
这是通过在企业中实施许许多多小的措施后达到的结果。
普通和优秀企业的区别总是体现在这些小事情之中!
The purpose of theprogram is to improve the performance of the business – bothfinancially and operationally. This will be achieved as a result of the many, many little things that you implement inyour business.
The difference betweenand ordinary and extra-ordinarybusiness always lies inthese little things!
本项目分为八个模块
The program issplit into 8 Modules;
- 了解你的企业
Understanding What Business You Are In; - 了解你的客户,产品和市场
Understanding Your Customers, Products and Markets; - 商业模式
The Business Model; - 员工授权
Team Empowerment; - 市场营销战略计划
The Strategic Marketing Plan; - 企业系统化
Business Independence; - 组织结构,知识,
环境管理和技术应用战略
Organizational Structure, Knowledge, Environment Management and Technology Strategies; and - 反馈与持续改善
Feedback and Continuous Improvement.