20111101 Follow Me 175 Marketing as the essence of management

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Drucker believed that marketing first emerged as an identifiable business practice when the principles of management were applied to distribution and sales by a handful of entrepreneurs including Cyrus McCormick and the founders of Sears,  He credited McCormick, the inventor of the mechanical harvester and a dealer system for distributing it, as well as the first use of market research and analysis, with defining the creation of a customer as the fundamental business goal and a specific job of management.   

By stressing the importance of customer orientation, Drucke restablished the raison d'etre for marketing as the most vitalpart of management, as a fundamental value for the organization, but not, it must be noted, as a distinct business function. Customer orientation and the related discipline of market segmentation were the hall marks of what has since then been referred to simply as The Marketing Concept. Drucker was particularly impressed with developments at the General Electric Company where formal market research activity was providing inputthroughout all stages of new product development and production

节选于The wisdom of Peter Drucker，管理学不可不读德鲁克，这个主要是德鲁克认为在未来将以市场导向为管理基础的概括性介绍

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关键词：Management Marketing Managemen Essence follow management principles including marketing

ZF对房地产，汽油等市场的行为，如何解释呢？

I agree that marketing is vital in the production chain of the company, but it seems that marketing deals with outside environment, and is more iterrupted by exogenous variables, not so controllable as what happens in the enterprise. In my opinion, everything can be divided into the controllable and the uncontrollable, and the controllable should be paid more emphasis when concerned with management, which is what has been put in practice in management accounting. For the uncontrollable, maybe it concerns more on risk management.
Although I like marketing theory, I'm glad that I have been an accountant, as the latter makes me feel more controllable.

Marketing is so important that we often argue whether our economy is a market economy.

连词有点多呀。

手机看了前言，目前水平看懂有难度啊。依旧支持！

whachel1976 发表于 2011-11-1 10:24
Marketing is so important that we often argue whether our economy is a market economy.

marketing oriented would save a lot.

这不行啊！帖子质量下降了！

新人第一次发帖，原谅原谅

It is a different style this time.