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contemporary business chapter6

C H A P T E R 6
Starting Your Own
Business: The
Entrepreneurship
Alternative
Learning Goals
1. Define the term entrepreneur, and distinguish among an entrepreneur, a
small-business owner, and a manager.
2. Identify three different types of entrepreneurs.
3. Explain why people choose to become entrepreneurs.
4. Discuss conditions that encourage opportunities for entrepreneurs.
5. Describe the role of entrepreneurs in the economy.
6. Identify personality traits that typically characterize entrepreneurs.
7. Summarize the process of starting a new venture.
8. Explain how organizations promote intrapreneurship.

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