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<br/></p><p>Preface <br/>The initial version of&nbsp; Influence was designed for the popular&nbsp; reader, and as such, an <br/>attempt was made to write it in an engaging style. In the subsequent versions, that style <br/>is retained, but in addition, I present&nbsp; the research evidence for my statements, <br/>recommendations, and conclusions. Although&nbsp; they are dramatized and corroborated <br/>through such devices as interviews, quotes,&nbsp; and systematic personal observations, the <br/>conclusions of&nbsp; Influence&nbsp; are based on controlled, psychological research. This fact <br/>allows the instructor, the student, and the popular reader to feel confident that the book <br/>is not "pop" psychology but represents work that is scientifically grounded. The <br/>subsequent versions also provide new and updated material, chapter summaries, and <br/>study questions to enhance its classroom utility. <br/>A potentially attractive feature of the present version of Influence&nbsp; lies in its ability to <br/>serve as an enjoyable, practical, yet scientifically documented text for both students and <br/>the general reader. For students, one way to view the book, then, is to see it as a <br/>refreshing change of pace (from standard text material) that does not retreat from <br/>scientific respectability. In a related vein, for both students and the general reader, the <br/>book might be seen as a way to demonstrate that, properly presented, what often seems <br/>like dry science can actually prove to be lively, useful, and relevant to all readers' <br/>personal lives. </p>
[此贴子已经被作者于2008-1-9 22:59:44编辑过]
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