北美最流行
食品业的经济管理
Jeffrey H. Dorfman, "Economics and Management of the Food Industry"
English | ISBN: 0415539927, 0415539919 | 2014 | 216 pages | PDF | 4 MB
【作者简介】
Jeffrey H. Dorfman is Professor in the Department of Agricultural and Applied Economics at the University of Georgia, USA.
This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter.
【教材简介】
The food industry is a vast and complex network of processors, wholesalers, importers/exporters, retailers, restaurateurs, and more, which spans the entire globe. The Economics and Management of the Food Industry analyzes both the economic principles at work and the management challenges facing people working in the industry at every stage between the farm gate and the kitchen counter.
Central to the book is the principle of equilibrium – the balancing of economic forces – which is the key to understanding the economics of the food industry and addressing such problems as allocating production between competing products,
spatial competition, interregional trade, optimal storage, and price discrimination. Real world applications are emphasised throughout to demonstrate the ideas and models in practice with examples drawn from each section of the industry. This
book is ideally suited to students taking agricultural marketing, food industry management, agribusiness, and applied microeconomics courses as well as anyone working towards a management career in the food industry.
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